L'AVENIR 2015 | VOL. 1 "THE DETAILS"
Art Direction, Prop Styling & Editorial Layout
Teaming up with Garrett & Joan Born of Ninethirty Creative, we set out to create a cohesive series of model shots featuring Sofia Tveter, that embodied the "it's all in the details" versatility of L'avenir's line.
Lucky enough to have an abundance of natural light at Sole Repair Shop here in Seattle, we captured exactly what we were looking for.
We printed out our favorite images through Artifact Uprising on soft, buttery matte paper and began the layout for the look book. Creating dynamic flat lays that showcased the jewelry and bringing in elements from our model shoot earlier in the week.
The final step was to layout a 36-page look book, introducing the newest designs and allowing L'avenir to grow it's clientele into a national market.
L'avenir Vol. 1 "The Details" was published March 2nd and is available for purchase.