Kate & Design

Build Your Brand

Do not start here:
Your logo. Your moodboard. Your website.

In order to create a custom, sustainable, and memorable visual brand that truly represents who you are and who you help, you need to establish your brand basics (aka the heart and soul of your brand) first.

Start here:

  1. Know exactly who your ideal clients are in real life so you can find and create everything for them
  2. Determine what your ideal day genuinely looks like so you can build a sustainable business model around that
  3. Establish your brand values and beliefs so you have a compass to navigate every business decision
  4. Create your solid golden circle one sentence (aka elevator pitch) so you can clearly and consistently tell others what you do
  5. Define your bigger why and goal for your business so on the tough days you can remember why you started and where you're going