Kate & Design

Brand+Web Questionnaire

let's build your business!



Your potential customers are seeking out brands that are consistent, engaging and honest. Whether your business is your full-time gig, side-hustle or a passion project that’s just getting  going, it has the potential to thrive even more with the right support behind it.


Crafting a brand that resonates with your target audience is no easy feat. You want to stand out while letting your personality shine but you need some helping hands to make it happen seamlessly. Let’s face it: your time is valuable, you have a business to run and your to-do list is already a mile long.

I'm here to help so you can get back to what matters: your life, your business and your customers.

are you ready?

My own business is built around friends and family, I know from personal experience that behind every great brand is a collection of unique personalities.

By getting to know you on a personal level, the path to creating a meaningful brand begins to unfold organically.  Never content to place style over substance, collectively we will balance timeless, sophisticated design directions with real world insights so that applications to your business feel intentional and seamless.

As a small business owner myself, I get what works and what doesn’t. You can count on me to be with you every step of the way. By the time your project launches, chances are that we’ll be friends.  


Brand + Web design Questionnaire

On this page you will find:

  • A questionnaire designed to help me understand your goals, needs and style. 

Please note: you can't save this questionnaire and come back to complete it later, so try and set aside a bit of time to complete it in one go. 

Please feel free to email me at hello@kateanddesign.com if you need any help. I’m always happy to hop on the phone or Skype (kateanddesign) or chat via email if you need me to talk you through anything! 

Name *
Phone *
Have you worked with a designer, developer or consultant before?
How can I help you?
Check all the services you are in need of. (Or would like to learn more about.)
Brand-related questions
I'd love to peek at your Instragram, Twitter, Facebook, etc
Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop? Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it.
How will they find and learn about your brand?
Choose as many as you like
Design-related questions
(Example: box car or BOXCAR)
(Example: script, bold, light, hand drawn, custom lettering)
Please select where you are going to use your brand identity.
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same! (If possible, please provide links and visual examples.)
(Example: About, shop, services...)
Choose the elements you'd like on your homepage.
Project-related questions
Your Technical Skills
Would you like any additional design services to be packaged with your new logo?
Choose as many as you like; I will follow up with additional information pertinent to your project.
What’s your preferred deadline, time frame or exact date of completion?
What’s your preferred deadline, time frame or exact date of completion?
Make sure to specify your deliverable requirements and deadline details, as well as any particular design standards or constraints you would like us to take into account.
I want to ensure we are on the same page throughout this collaborative process!
(Example: Dreamhost or GoDaddy login name + password)
(Example: Mailchimp or Convertkit name + password)
(If you are moving from Wordpress to Squarespace)
That's It!

NOTE:  In order to provide my clients with my best work, I only take on a small handful of bookings at a time.
Each logo & brand design project takes approximately two to four weeks. Website designs take between two and five weeks, depending on scope of work. All timeframe estimates are dependent upon the individual project, number/complexity of revisions, timeliness of client response and my current booking schedule.