Kate & Design
UNFORGETTABLE VISUAL EXPERIENCES
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Getting to know you

 

Brand style Questionnaire

On this page you will find:

  • A questionnaire designed to help me understand your goals, needs and style. 

Please note: you can't save this questionnaire and come back to complete it later, so try and set aside a bit of time to complete it in one go. 

Please feel free to email me at hello@kateanddesign.com if you need any help. I’m always happy to hop on Skype (kateanddesign) or chat via email if you need me to talk you through anything! 

Name *
Name
Address *
Address
Phone
Phone
Brand-related questions
What are you branding?
Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
Why do you want a new logo & branding?
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop? Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it.
How will they find and learn about your brand?
Choose as many as you like
This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
Project-related questions
(Example: box car or BOXCAR)
(Example: script, bold, light, hand drawn, custom lettering)
(Example: print, web, signage…)
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same! (If possible, please provide links and visual examples.)
What’s your preferred deadline, time frame or exact date of completion?
What’s your preferred deadline, time frame or exact date of completion?
$
Would you like any additional design services to be packaged with your new logo?
Choose as many as you like; I will follow up with additional information pertinent to your project.
Make sure to specify your deliverable requirements and deadline details, as well as any particular design standards or constraints you would like us to take into account.
I want to ensure we are on the same page throughout this collaborative process!

NOTE:  In order to provide my clients with my best work, I only take on a small handful of bookings at a time.
Each logo & brand design project takes approximately two to four weeks. Website designs take between three and five weeks, depending on scope of work. All timeframe estimates are dependent upon the individual project, number/complexity of revisions, timeliness of client response and my current booking schedule.